Course code
Course title（Chinese）
Course title（English）
Credit（s）
Hours
Prerequisites
Course description
This course selects advertising design and corporate image design as the teaching content, including the development history of advertising design, the function and value of advertising, the creativity of advertising design, the visual language of advertising, the procedure of advertising design, and the design of corporate image. Through the systematic theoretical teaching and subject training, combined with the actual case of advertising design and corporate image, let students master the basic design principles, design methods and design essentials of visual communication design，cultivate students' design concepts guided by visual art, and improve students' ability to master and apply visual design of advertising and CIS.
