Course code
Course title（Chinese）
Course title（English）
Credit（s）
Hours
Course description
This course focuses on how to use a visual language to reproduce the relationship between a given subject and the content it contains.The process of designing images will be one where the student will undergo an analysis of the means he disposes for the printing of his project. This semester, since we have a tight schedule, we will focus on the technique of offset printing.
Realistically, this course would not ask the students to use these techniques to print their projects. Normally the students would have to consider, at times, the printing specifications to make sure their files are correctly setup. (In general, we would output simulations and mock-ups in this class)
Moreover, this course will not emphasize on a fleshed-out history of printing and will not stand out as a complete and finished printing lexicon. Printing knowledge is greatly acquired by on-press experience. The format of the course focuses on case-studies planned by the students. Your contribution and findings are important to the course. Each students will be highly encouraged to learn about different processes to deliver realistic and professional results. One of the task of the Graphic Designer is to get one’s attention; to reach an audience. To do so, we will advocate for a design that is expressly formal: communication that is transmitted through a language arranged in a set of coherent forms. Throughout the semester, we will review many types of form-making in printing and we will experiment solutions ranging from hand working to computer-aided design. In the modern days, the final output is most often prepared on a computer, but there are still other ways out there…
