Wang Luo


Dr. Luo Wang is an Assistant professor in School of Design at Hunan University. Her research interests mainly focus on fashion digitalization and intelligent, in terms of computer-assisted design in fashion industry and fashion consumption behavior in the digital merchandising. Specifically, Dr. Wang is currently exploring the building of Chinese fashion style database, and help designers in other design fields to utilize Chinese fashion elements. She has published several high-impact peer-review research articles including 1 A&HCI paper, 1 SSCI paper, 2 EI papers, and 1 CSCD. Her research has drawn wide attention, and won several recognizable prizes including China Textile Industry Federation Economic Research Achievement Award. She is currently serving as a reviewer for SSCI journal named "Fashion Marketing and Management Magazine".



Ph.D., College of Fashion and Design, Apparel Engineering, Donghua University


Master, College of Fashion and Design, Fashion Design, Donghua University


Bachelor, College of Fashion and Design, Fashion Design, Donghua University

Oct. 2016-Nov. 2017

Visiting Scholar, College of Textile, North Carolina state university

Research Projects:

  • Research on the Information Sharing Mechanism of Fashion Design Based on block chain Technology(20YBQ034)/ Hunan Provincial Social Philosophy Funding, 2021.07-2022.12

  • A study of supply chain management for leading the Chinese clothing to the world (14PJ1400200)/ Shanghai Government Funding, 2014.7-2016.6

  • A study of Shanghai fashion capital construction driven by the model of global fashion industry “Design+Brand” (2016020012) / Shanghai Government Funding, 2016.6-2016.12

  • Fashion supply management relate to consideration of conspicuous consumer behavior (71401029)/National Natural Science Foundation of China, 2015.1-2017.12

  • Shanghai Style Fashion Design & Value Creation Collaborative Innovation Center /Shanghai Government Funding (ZX201311000031), 2015.1- 2016.10

  • Construction of Creative Design Public Service Base Based on Cloud Computing/ Shanghai Government Funding(Z J2012-Z D-009), 2013.12-2015.6

Recent Publication:

  • Wang, L., Bin, S. (2017). Economic. Eco-Design in an Outdoor Sportswear Brand: a Product Line Analysis, Sustainability. [SSCI Journal]

  • Wang, L., Liu, X. G. (2017). The Value of Design Collaboration in the Fashion Business: A Literature Review. Design Journal. [A&HCI]

  • Wang, L., Bin, S. (2016). A Study of Design Collaboration between the Designer and Supplier in the Fashion Supply Chain, ICSSSM’16 [EI conference paper]

  • Wang, L., Liu, X. G., Bin, S. (2016). Re-design Innovation Services in Fashion Supply Chain: Motivated by an Online Fashion Marketplace, ICSSSM’16 [EI conference paper]

  • Wang, L. Liu, X. G., Xu, Z. X. (2017). A Study of textile knowledge service platform construction and effectiveness evaluation with Internet plus. Silk (Chinese) [CSCD Journal]

  • Wang, L., Xu, Y. J.. Preferred Product Attributes for Sustainable Outdoors Clothes Through Conjoint Analysis. International Journal of Consumer Studies. (in preparation)


  • Wang, L., Xu, Y. J. (2017) Poster Presentation. “Preferred Product Attributes for Sustainable Outdoors Clothes Through Conjoint Analysis”. 2017 ITAA, Saint Petersburg.

Honor & Awards

  • Wang, L., Bin, S. Liu, X. G. (2016). Knowledge Integration, Sharing and Innovation in the Informative Textile Supply Chains with Internet Plus. Chinese textile industry organization [Outstanding research]

Teaching Course:

  • Fashion design

  • Design and data statistical analysis

  • Integrated design practice

  • Consumer behavior and digital merchandising