湖南大学设计艺术学院，2021年11月13日13:00-17:00
School of Design, Hunan University, November 13, 2021, 13:00 -17:00 Beijing Time
主持人：刘梦非
Moderator: Liu Mengfei
直播链接 Live streaming：http://live.bilibili.com/22661423
前言：
Preface:
在变幻莫测的“元宇宙”未来中，我们的世界也许会成为一个极致开放、复杂、巨大的系统。虚拟与现实交融、不可持续中的可持续路径、以地球为中心的设计（PLANET-CENTRIC DESIGN）业已成为人们关注的焦点。在螺旋上升的设计驱动型社会创新过程中，设计师的角色是“未定义”的，也应该是“自定义”的。灾后创意共享自助平台，国家品牌形象的营造，未来人体极限的探寻，产业规模的动态化展示，大都会人口变动的呈现，百年设计高等院校的设计教育转型，文化资源的数字化与活化利用、体验与展示，这些都是与会的日本一线设计师们的实践，是他们针对未知社会课题的设计解答。全领域设计，到底怎么做，我们共同探讨。
In an unpredictable "metaverse" future, our world may become an extremely open, complex and huge system. The intersection of virtual and real, sustainable paths in unsustainability, and planet-centered design have become the focus of attention. In the spiral of design-driven social innovation, the role of the designer is 'undefined' and should be 'customised'. The self-help platform for creative sharing after the disaster, the creation of a national brand image, the search for the limits of the future human body, the dynamic presentation of the industrial scale, the presentation of the metropolitan population changes, the transformation of design education in the century-old design colleges and universities, the digitalization and adaptive use of cultural resources, experience and display, these are the practices of the participating Japanese front-line designers, their design answers to unknown social issues. Full domain design, how exactly to do, we discuss together.
嘉宾介绍：（演讲顺序）
Guest Introduction: (order of presentation)
太刀川英辅
Eisuke Tachikawa
日本工业设计学会（JIDA）会长
NOSIGNER设计公司代表
庆应义塾大学研究生院SDM副教授
President, The Japan Industrial Design Association (JIDA)
Representative, NOSIGNER Design
Associate Professor, SDM, Keio University Graduate School
太刀川英辅是一位设计战略家，他为充满希望的未来设计替代方案，旨在更新创造力教育。
为了培养产学界、政府各领域的变革者，他倡导“进化思维”，从生物进化的自然现象中讲述创造力的本质。他超越了产品、图形和架构的领域，为无数次世代能源、区域振兴和 SDG 相关项目制定综合战略，并带领他们走向成功。
荣获Good Design Gold Award（日本）、DFA Design for Asia Grand Award（香港）等全球100多个奖项，并担任Good Design Award、DIA（Design Intelligence Award）等奖项的评委。他的主要项目包括 OLIVE、Tokyo Bousai、PANDAID、YAMAMOTOYAMA，以及 2025 年大阪关西世博会的概念。他的著作《进化思维》（Ama no Kaze，2021年）获得了由生物学家和经济学家评选的日本顶级学术奖--山本七平奖。
Tachikawa is a design strategist who designs alternatives for a hopeful future and aims to renew creativity education.
In order to foster change-makers in various sectors of industry, academia, and government, he advocates "Evolution Thinking," which tells the essence of creativity from the natural phenomenon of biological evolution. He has gone beyond the realms of products, graphics, and architecture to create comprehensive strategies for countless next-generation energy, regional revitalization, and SDG related projects, and lead them all to success.
Winner of more than 100 awards worldwide, including the Good Design Gold Award (Japan) and DFA Design for Asia Grand Award (Hong Kong), he has also served as a judge for the Good Design Award, DIA (Design Intelligence Award), etc. His main projects include OLIVE, Tokyo Bousai, PANDAID, YAMAMOTOYAMA, and the concept for the OSAKA, KANSAI EXPO 2025.
His book, "Evolution Thinking" (Ama no Kaze, 2021) won the YAMAMOTO SHICHIHEI Prize, Japan's leading academic award selected by biologists and economists.
植田宪
Akira Ueda
千叶大学 Design Reseach Institute（DRI）所长
千叶大学 设计文化计画研究室 教授、博导
Director, Design Reseach Institute (DRI), Chiba University
Professor and Director, Design Culture Planning Laboratory, Chiba University
日本设计学会、日本感性工学会会员。日本地方创生设计领域专家。主要从事非物质文化遗产、生活文化设计、内生型地域振兴等领域的研究，主持《面向可持续发展的地域活性化设计：传统造型资源的数字化·保存·活用方法的导出》、《以生活者为主题的地域生活文化设计：基于文化资源的收集与活用》等日本学术振兴会的研究项目4项，参与10余项。以第一作者/通讯作者身份发表学术论文70余篇、学会论文200余篇。主要著作及作品《工艺之心：日本生活工艺的传承与开创展示》（2005）、《台湾社区营造博览会日本馆展示计划及地域振兴事例介绍展》（1997）等。
Member of the Japanese Society for the Science of Design and the Japan Society of Kansei Engineering. Japanese expert in the field of local revitalization design. He is mainly engaged in research on intangible cultural heritage, living culture design, and endogenous regional revitalization. He is in charge of four research projects of the Japan Society for the Promotion of Science, including "Regional Activated Design for Sustainable Development: Digitalization, Preservation, and Export of Live Methods of Traditional Modeling Resources" and "Regional Living Culture Design with Living People as the Theme: Collection and Revitalization Based on Cultural Resources", and participates in more than 10 projects. He has published over 70 academic papers and over 200 Society papers as first author/corresponding author. Main publications and works: "Heart of Craft: Exhibition on the Heritage and Creation of Japanese Living Crafts" (2005), "Exhibition on the Exhibition Plan of the Japan Pavilion and the Introduction of Regional Revitalization Examples at the Taiwan Province Community Building Expo" (1997), etc.
青木宏展
Hironobu Aoki
千叶大学 Design Research Institute/设计文化计画研究室 助理教授、博士(学術)
日本设计学会会员
Ph.D. (Academic), Design Research Institute/ Design Culture Planning Laboratory Assistant professor, Chiba University
Member of the Japanese Society for the Science of Design
研究领域为地域活性化设计、基于数字造型资源利用的地域资源挖掘与共有。近年来的主要研究活动包括文化遗产的3D/2D数据的取得·数据库建立·展示/地方产品开发等数据的利用方法探索（相关研究成果撰写论文《基于历史造型资源的3D数据取得·保存·活用的地域活性化（1）-（3）》，日本设计学会，2020）、传统道具使用动作的动态捕捉数据的取得与解析（东京文物研究中心共同研究，https://www.tobunken.go.jp/ich/mi-motion、2020）、关于传统竹纸制作工艺的调查（中国四川美术学院共同研究，2019）等。主要作品：基于历史造型资源2D、3D数据的产品（千叶银行，第五届千叶银行学生商业创意大赛优秀奖，2017）、TanaCOCORO[掌]药师如来佛像（与小松寺、株式会社MORITA共同完成，2018）、策展作品：DIGI文展（于馆山市立博物馆、2020）。
The research field is Regional Activation Design, Geographical resource mining and sharing based on Digital modeling resource utilization.
The main research activities in recent years include Acquisition of 3D/2D data of cultural heritage· Database establishment·Exploration of the use of data such as touchable exhibitions/local product development (relevant research results to write thesis "Geographical Characterization of 3D Data Acquisition, Preservation, and Utilization Based on Historical Modeling Resources (1)-(3)", the Japanese Society for the Science of Design, 2020) ，Acquisition and analysis of dynamic capture data of traditional props(Joint research by Tokyo Cultural Heritage Research Center, https://www.tobunken.go.jp/ich/mi-motion, 2020), survey on traditional bamboo paper making craft (joint research by Sichuan Fine Arts Institute, 2019)
Main works: Products based on historical modeling resources 2D and 3D data (Chiba Bank, the 5th Chiba Bank Student Business Innovation Contest Excellence Award, 2017), TanaCOCORO [Palm] Yakushi Nyorai Buddha (jointly with Komatsu Temple and Morita Co., Ltd.) Completed, 2018), curated work: DIGI Art Exhibition (At Tateyama City Museum, 2020).
村田智明
Chiaki Murata
大阪府立大学 21世纪科学研究中心创新教育研究所客座教授
九州大学 非常勤讲师
株式会社 hers实验设计研究所/METAPHYS 创始人兼CEO
Visiting Professor，Institute for Creative Teaching，21st |Century Center For Research In Science，Osaka Prefecture University Part-time lecturer，Kyushu University
Founder and CEO，Hers design Inc./METAPHYS
1982年从大阪市立大学工学院应用物理系毕业后入职三洋电机株式会社。1986年创立hers实验设计研究所。一直以产品设计为中心开展跨领域的设计活动。在为企业开发设计的产品中，以欧姆龙“上臂式血压计”（2004年）以及微软“Xbox 360”(2005年)最为著名。2005年创立设计与制造、渠道共享的设计品牌—METAPHYS，以自有品牌的方式，协助中小企业利用其自身的核心技术更为灵活地进行开发销售。有超过50件以上的旗下产品在国内外斩获超过170项设计类奖项。此外，村田亦积极推动并引导地域产业的设计振兴项目。他负责并主持的东京都美术馆新传统工艺制造项目（TC&D）、越前品牌产品联盟（iiza）、鸟取县联合品牌(TOTT)都取得了丰硕的成果。著作有《社会设计的教科书》（生产性出版），《能够有效解决问题的行为设计思想论》（CCC Media House），《感性潜在力思考法》（生产性出版）。
Joined Sanyo Electric Co., Ltd. after graduating from the department of Applied Physics, faculty of Engineering, Osaka City University in 1982. Founded Hers design Inc. in 1986. He has always carried out cross-domain design activities centered on product design. Among the products developed and designed for enterprises, Omron's "Upper Arm Sphygmomanometer" (2004) and Microsoft "Xbox 360" (2005) are the most famous. In 2005, he founded METAPHYS, a design brand with design, manufacturing, and channel sharing. With its own brand, it assists SMEs in developing and selling more flexibly using their own core technologies. More than 50 of its products have won more than 170 design awards at home and abroad. In addition, Murata also actively promotes and guides projects of design promotion of regional industries. He is responsible for and presided over the Tokyo Metropolitan Art Museum's New Traditional Craft Manufacturing Project (TC&D), Echizen Brand Product Alliance (iiza), and Tottori Prefecture Co-branding (TOTT), which have all achieved fruitful results. His books include "The Textbook of Social Design" (productive publishing), "The Theory of Behavioral Design Ideas That Can Effectively Solve Problems" (CCC Media House), and "Sensitive Potential Thinking Method" (productive publishing)。
特别嘉宾：
Special Guest
御園秀一
Hideichi Misono
丰田汽车研发中心（中国）有限公司上海造型中心 顾问
前丰田公司设计部部长
日本設計振興会 Good Design Fellow
日本工业设计学会（JIDA） 副理事
Consultant, Shanghai Design Center, Toyota Motor Engineering & Manufacturing (China) Co. Ltd.
Former Head, Design Department of Toyota Corporation
Good Design Fellow, Japan Institute of Design Promotion (JDP)
Vice President, Japan Industrial Design Association (JIDA)
1969年千叶大学工业意匠（现设计科学）毕业，加入丰田公司设计部。1992-1997在丰田Calty设计工作室（美国·加利福尼亚）任执行副总裁，1997年后回到丰田第一设计部负责豪华系列包括Lexus LS,IS、Crown、Mark 2、Brevis、Verossa的设计，任部长。2001年起，作为设计中心的高级总经理，他监督了所有丰田及子公司的设计，并帮助公司确立了丰田的设计理念。2004年，他被任命为丰田设计集团子公司Tecno Art Research的总裁兼首席执行官。2013年至2014年6月担任公司顾问。目前担任丰田汽车研发中心（中国）上海造型中心的顾问。
In 1969, he graduated from Chiba University Design Science and joined the Toyota Design Department. From 1992 to 1997, he served as Executive Vice President of Toyota Calty Design Studio (California, USA). After 1997, he returned to Toyota Design Division #1 to be responsible for the design of luxury series including Lexus LS, IS, Crown, Mark 2, Brevis, and Verossa. Since 2001, as Senior General Manager of the Design Center, Misono supervised all Toyota design group companies and was instrumental in establishing Toyota’s design philosophy. In 2004, he was positioned President & CEO of Tecno Art Research Co. Ltd., an affiliate of Toyota’s design group. He served as a company consultant from 2013 to June 2014. Misono currently serves as a consultant for Toyota Motor R&D Center (China) Shanghai Modeling Center.
圆桌会议主持：
Roundtable Moderator
刘梦非
Mengfei Liu
博士（工学），湖南大学设计艺术学院副教授，硕士生导师。曾先后任职于日本设计振兴院和hers design inc.，负责“优良设计奖（G-Mark奖）”“东京商业设计竞赛”等与创意产业平台搭建及设计介入区域产业转型相关的项目。主要研究方向是以产品设计为核心的产学研协同创新，智慧健康及养老领域的产品服务系统设计等。
Ph.D. (Engineering)，Associate Professor and Master's Supervisor, School of Design, Hunan University, Hunan Province "Hundred People Plan" expert. Worked successively in Japan Institute of Design Promotion and hers design inc.. Responsible for the GOOD DESIGN AWARD, TOKYO BUSINESS DESIGN AWARD, etc. and other projects related to the construction of creative platform and design intervention in regional industrial transformation. Her main research directions are product design as the core of the collaborative innovation of industry-academia-research, product service system design in the field of intelligent health and elderly care, etc.
会议支持：
Conference Support
孟晗
Han Meng
毕业于千叶大学工学研究科设计科学专业，博士。现任湖南大学设计艺术学院助理教授。研究方向：智慧农业产品/系统设计、社区货币（Community Currency）研究、兼顾地域生态、经济与社会效益的长效性设计。
Graduated from Chiba University with a PhD in Design Science, Graduate School of Engineering. Assistant Professor, School of Design, Hunan University.
Research direction: smart agricultural product/system design, community currency research, sustainable regional design that covers ecology, economy and social benefits.
时间表Schedule
13:00 – 16:00 |
专家分享 Presentation |
|
太刀川英辅 |
理事长 日本工业设计师协会（JIDA）； NOSIGNER设计公司创始人 |
植田宪 |
教授、博导 日本千叶大学工学研究科； 日本千叶大学Design Research Institute所长 |
青木宏展 |
助理教授 日本千叶大学 |
村田智明 |
创始人 hers实验设计研究所； 客座教授 大阪府立大学 21世纪科学研究中心创新教育研究所 |
16:00 – 17:00 |
圆桌讨论 Panel discussion |
|
御园秀一 |
顾问 丰田汽车研发有限公司（中国）上海设计中心 |
