胡莹，博士，教授，博士生导师，国家级青年人才。2014年6月毕业于湖南大学，获得设计学博士学位。2016年1月至2018年10月，湖南大学计算机科学与技术流动站博士后。2025年剑桥大学情感计算与具身智能实验室访问学者，皇家艺术学院设计学院访问学者。主持国家社科、智能终端体验研究与新物种服务系统设计等项目，推动未来终端与智能交互体验产学研合作。担任《Design Studies》编委、《The Design Journal》评审委员会成员， IASDR 等国际会议审稿专家。2020 年全球服务设计大会演讲者，入选 2021 年 “湖湘青年英才” 计划。主持完成冬奥睡眠产品与服务体验设计，指导学生在国际设计竞赛中获奖十余次。所授课程《服务设计与商业模式》获评国家级一流、省级精品课程”，《服务设计策略与启发式》作为首批课程被列入《服务设计人才资质认定体系》。
胡莹.主编《服务设计策略与启发式》[M], 湖南大学出版社, 978-7-5667-3291-0 2025.05
Li, Z., Liu, L., Hu, Y. et al. From Brain to Shopping Cart: Neural Signals of Willingness to Buy Innovative Products. Neurosci. Bull. (2025). https://doi.org/10.1007/s12264-025-01431-2
Li, Z., Liu, L., Hu, Y., Liu, Y., Wang, Y., Chen, W., & Luo, J. (2025). The cognitive brain processes for representing form/design innovation and function innovation product designs. Psychology of Aesthetics, Creativity, and the Arts. Advance online publication. https://doi.org/10.1037/aca0000780
Du, X., Zhou, Z., Hu, Y. et al. A Multidisciplinary Analysis of Critical Thinking: Opportunities for Ability Transfer and Collaboration. Asia-Pacific Edu Res (2025). https://doi.org/10.1007/s40299-025-01000-1
Guo, Y., Meng, H., Hu, Y., Du, X., and Ji, T. (2024) Is Community Currency feasible in rural China? A field study on waste sorting improvement Via Green Passbook, in Gray, C., Ciliotta Chehade, E., Hekkert, P.,Forlano, L., Ciuccarelli, P., Lloyd, P. (eds.), DRS2024: Boston, 23–28 June, Boston, USA. https://doi.org/10.21606/drs.2024.812
Liang, Z., Zhou, Z., Liang, C., Bai, Y., Shi, Y., Chen, Y., and Hu, Y. (2024) Unleashing creative ideation through stakeholder-related learning: The ripple effect with stakeholder-nexus tool, in Gray, C., Ciliotta Chehade, E., Hekkert, P ., Forlano, L., Ciuccarelli, P ., Lloyd, P . (eds.), DRS2024: Bost on, 23–28 June, Boston, USA. https://doi.org/10.21606/drs.2024.775
胡莹,梁子灵,周子涵,等.引入利益相关者启发式工具的服务设计工作坊教学实践与思考[J].装饰,2024(03):119-123.DOI:10.16272/j.cnki.cn11-1392/j.2024.03.014.
Yiming Bai, Ying Hu*, Zihan Zhou, Xing Du, Yunxiang Shi, Lisi You, Rise above prejudice against personality: Association with personality and interactive collaboration in team creativity performance,Thinking Skills and Creativity,Volume 52,2024,101539,ISSN 1871-1871,https://doi.org/10.1016/j.tsc.2024.101539.(https://www.sciencedirect.com/science/article/pii/S1871187124000774)
Zhou, Z., He, R., Hu, Y*., Du, X.,and Bai, Y.(2023) Compass for the Voyage of Ideation：Unlocking the Stimulation Potential of Service Design Heuristics, in De Sainz, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.364
Zhou, Z., He, R., Hu, Y*., Bai, Y., Du, X.,and Wang, Q.(2023) Unleashing a creative explosion: channeling expert strategy into Service Design Heuristic Cards, in De Sainz, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.241
胡莹, 兰蓝, 周子涵. 基于用户感知在线服务质量的服务设计方法研究——以移动通信服务设计为例[J]. 设计, 2023, 36(02):105-109.DOI:https://doi.org/10.20055/j.cnki.1003-0069.000450.
Duoyi Chen, Fang Liu, Ying Hu*, Xing Du, Yiming Bai, Zhenzhen Ren, Lan Lan, Wenyan Yu, Service design from the perspective of “six thinking hats”: A comparison of storytelling strategies of experts and novices,Thinking Skills and Creativity,Volume 47,2023,101219,ISSN 1871-1871,https://doi.org/10.1016/j.tsc.2022.101219.(https://www.sciencedirect.com/science/article/pii/S1871187122002206)
胡莹, 周子涵, 陈朵怡, 王慧莹, 何丽娟, 袁微微. 数据驱动的智能医疗产品服务系统设计研究[J].包装工程,2022,43(24):28-38
Du, X., Ji, T., Hu, Y*., Wang, H., Wang, Q. (2022). How Thinking Patterns and Strategies Drive Idea Generation: From Novices to Experts in Service Design. In: Bruyns, G., Wei, H. (eds) [ ] With Design: Reinventing Design Modes. IASDR 2021. Springer, Singapore. https://doi.org/10.1007/978-981-19-4472-7_207
胡莹、白一茗、周子涵、杜星，《设计思维的捕捉、认知与解读》，《装饰》，2022年5期，总第349期，第78-83页
Hu Y, Ouyang J, Wang H, Zhang J, Liu A, Min X and Du X (2022) Design Meets Neuroscience: An Electroencephalogram Study of Design Thinking in Concept Generation Phase. Front. Psychol. 13:832194. doi: 10.3389/fpsyg.2022.832194
Ying Hu, Zhenzhen Ren, Xing Du, Lan Lan, Wenyan Yu, Shirao Yang, The shifting patterns based on six thinking hats and its relationship with design creativity, Thinking Skills and Creativity, Volume 42, 2021, 100946, ISSN 1871-1871, https://doi.org/10.1016/j.tsc.2021.100946. (https://www.sciencedirect.com/science/article/pii/S1871187121001619)
胡莹、王钦、杜星、崔盛兰，《基于服务设计启发式的课堂教学模式实践与思考》，《装饰》，2020年10期，总第330期，第76－79页
Ying Hu, Wenyan Yu, Zhenzhen Ren, Xing Du, Lan Lan, Qin Wang, Tie Ji, Yinman Guo, Coordinating role of six-hat thinking technique in design team during idea-generation phase of service design,Thinking Skills and Creativity,Volume 39,2021,100764, ISSN 1871-1871, https://doi.org/10.1016/j.tsc.2020.100764. (http://www.sciencedirect.com/science/article/pii/S1871187120302388)
张博,胡莹.基于沉浸体验的标签式导航转场方式研究[J].包装工程,2020,40(6):205-210
黎颖,胡莹,杜星.融合服务设计理念的产品设计创新策略[J].包装工程,2020,40(4):182-188
Xing Du, Tie Ji & Ying Hu *(2020) How to Cooperate in Collaborative Design: A Study of Interactive Behaviours at Different Design Capability Levels, The Design Journal, 23:3, 347-369, DOI: 10.1080/14606925.2020.1746610
Hu, Y., Du, X., Bryan-Kinns, N. et al. Identifying divergent design thinking through the observable behavior of service design novices, Int J Technol Des Educ (2019) 29: 1179. https://doi.org/10.1007/s10798-018-9479-7
胡莹. 专著《服务设计概念衍生阶段的设计模式与策略》[M] , 湖南大学出版社, 978-7-5667-1098-7, 2017.09
张婉琳,胡莹（通讯作者）,季铁.数字技术驱动下的环境公共服务设计研究.包装工程,2017,38(10):55-61
Hu Y., Li Y., Du X. (2017) Thinking in Interdisciplinary Design Teams Based on Workshop. In: Marcus A., Wang W. (eds) Design, User Experience, and Usability: Theory, Methodology, and Management. DUXU 2017. Lecture Notes in Computer Science, vol 10288. Springer, Cham
胡莹,杜星,黎颖.基于跨设计领域工作坊环境下的思维转换研究[J].包装工程,2016,37(20):90-94
Ying HU*, Yinman GUO and Renke HE, "Mutual Trigger Effects in Team-Based Ideation", The 3rd International Conference for Design Education Researchers, Chicago, USA, 28-30 June, 2015, ISBN 978-952-60-0069-5 (vol. 1–4), Volume 1 DOI: 10.13140/RG.2.1.1200.7520, PP214-229
HU Ying, HE Renke, JI Tie, GUO Yinman and Francesco GALLI, "Design Pattern and Strategy in Ideation", 19th DMI: Academic Design Management Conference Design Management in an Era of Disruption, London, 2–4 September 2014. ISBN 978-0-615-99152-8. pp2991-3009.
胡莹、郭寅曼、周倩，《解析利基市场下的本土社交服务》，《包装工程》（重点），2014年，第35卷，第12期，第49-52页
HU Ying, HE Renke, JI Tie, YAO Zhou,"MOBILE SERVICE FOR RURAL AND LOW INCOME PEOPLE IN CHINA", BULLETIN OF ASIAN DESIGN CULTURE SOCIETY ISSUE NO.8, ADCS, 2014.3.1-2, INE, KYOTO, JAPAN. 8TH アジデザイン文化学会国際シポウム. PP77-84, ISBN:2185-1875
胡莹、何人可，《在小组构思服务设计概念实验中的互动刺激研究》，《装饰》（重点），2014年2期，总第250期，第100－102页
胡莹、姚舟、向许源，《引入“试玩”的MDA模型游戏设计初探》，《装饰》（重点），2013年5期，总第241期，第102－104页
胡莹、郭寅曼，《基于移动互联网服务设计的知识管理》，《装饰》（重点），2012年10期，总第234期，第99－100页
L.Li,Y.Hu and F.Galli,"AN IMPROVEMENT IN METHOD: FROM USER STUDY FIRST TO FAST CONCEPT DESIGN FIRST",The 2nd International Conference on Design Creativity,2012.9,Glasgow,Scotland,UK.ISBN: 978-1-904670-40-7(EI Compendex)
Ying Hu,Tie Ji,Lu Li,"Social Networking Service Design:from User Cluster to Service Cluster",Proceeding 2009 IEEE 10th International Conference on Computer-Aided Industrial Design Conceptual Design, 2009.11(EI Compendex)
胡莹、李璐、王巍，《快速概念设计方法－面向教学的交互设计方法》，《装饰》（重点），2010年9期，总第209期，第98－100页
《数字传播－交互与影像设计》（教材）/Digital Communication Interaction &Movie Design，高等教育出版社，2010（第三章）
季铁、胡莹，《基于web的社区网络服务设计》，《装饰》（重点），2009年12期，总第200期，第92－95页
