Credit
Course Introduction
Design management is a subject with a wide range of contents. According to the actual situation of undergraduate students , how to solve teaching problems is the key problem of setting up this course. Based on the field of industrial design, taking industrial product design as the core carrier, constructing enterprise product identification design management must be the core content of this course.
In terms of personal design management to relevant design management of enterprises, industries, regions and countries, it is necessary to establish an overall design ecological view.
In terms of specific R & D of design to publicity and service, the contact point of product design needs corresponding channel interactive design management.
In terms of demand, orientation, competition to renewal, product design needs the innovation of cultural information and the systematic management of perception.
In terms of external differences, internal divisions and time continuity, product design needs hierarchical management at the strategic level.
In terms of human, material, financial and organizational activities, product design needs multi angle organization and structure management.
As a comprehensive interdisciplinary discipline, this course is to construct as a special discipline in the trend abroad.
