Alumni

Zhang Jinsong

Zhang Jinsong

Alumni of Industrial Design, College of Design and Art, Hunan University. NEOCROSS cross-border technology founder, co-founder of 饕餮(meaning ‘gluttony’ in English) Technology, deputy director of the Institute of Human-Computer Interaction of Zhejiang University of Technology, senior engineer.

He has served as Design Director of UTStarcom's China Research Department, Design Director of ArcSoft Technology, Project Manager of Huawei Technologies, and Visiting Scholar at DAAP College, University of Cincinnati, USA. Besides, he has presided over the planning of the first "Touch the Future" mobile user experience design competition in China, the 2011 Zhejiang University Student Industrial Design Competition, and served as the person in charge of the 2015 and 2016 "Mayor Cup" Creative China (Hangzhou) Industrial Design Competition and the planning and judges of the venue.

He was invited to be the guest speaker of the domestic interactive design forums such as IXDC and UXPA, and served as the chief judge of the judges. What’s more, he served as the dean and training tutor of the Open National League Design Institute of Zhebao Media Group.

Over the years, through the comprehensive platform of enterprises, universities, associations and other comprehensive platforms to promote interactive design education, training user experience design talents, has become the industry's first practical training in the promotion of UCD practice in universities and enterprises, has won wide industry praise and recognition.

The award-winning work of the cross-border technology competition at the 8th WEnF Dragon Cave Entrepreneurship Competition - "饕餮(meaning ‘gluttony’ in English)+" Smart Refrigerator Set.


It has been 15 years since he engaged in the field of innovative design consulting and design education. His research interests include user experience research, interaction design and product design. He is so excelled in mobile internet and intelligent hardware product design that his personal design works have won the 2003 iF International Design Competition. Furthermore, He has 2 domestic and foreign invention patents, more than 40 domestic and foreign appearance patents, 2 utility model patents, 3 computer software copyrights. Also, he was awarded as the  2013 Hangzhou Top Ten Design Elites. The technology company he created in 2009, has become a national first-line interactive design consulting company, serving a number of domestic Fortune 500 companies such as Noci, Bosch Siemens, Yamaha, Huawei, China Mobile, etc.,  which won the title of Zhejiang Top Ten Industrial Design Innovation Enterprise in 2004. The title of high-tech enterprise in the city has been favored by Shiyou Capital and related industry funds.

A wonderful user experience sharing report on the smart hotel system at the cross-border fifth anniversary new product launch conference


Jung Sung Hun, President of Amoeba Design, a well-known Korean design company, came to cross-border visits to discuss strategic cooperation matters.


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