Liu Yelu
Hunan University School of Design and Art, 2008 undergraduate, 2011 graduate student. He is currently the head of credit consumption of Baidu's financial business group, also responsible for the experience of consumer finance/category credit/B2B. He has worked as a senior user experience designer in Taobao UED and Tencent WSD, and has more than 30 interactive design patents at home and abroad.
As the person in charge of user experience, he formed and led the design team to make breakthroughs in Baidu's emerging finance field, especially the credit level of the vertical class. Through the combing of the O2O model in the financial business, a design scene framework and experience specification suitable for the credit category was established. In the first year, it achieved a billion-level lending and millions of users, which set a benchmark for Baidu Financial's early expansion.
During working for Tencent, it took him only one and a half years to realize the transition from recruiting new recruits to business backbones. It was responsible for Tencent Weibo's operational product line of business, and achieved core data such as relationship chain and user growth rate exceeding expectations by 30%. Users broke through 10 million, completed business indicators in advance, and won Tencent's annual major business breakthrough award and personal micro-innovation award. After that, the Weishi APP, which was responsible for the core interaction, once occupied the first place in the App Store video tools category.
