Details

2016-09-06

IBM Design 2016校园招聘——湖南大学站宣讲会
时间：2016年9月20日 14:30
地点：湖南大学设计艺术学院214教室

At IBM, DESIGN is in our DNA. In 1911, Thomas J. Waston, Sr, appropriated the company motto - THINK. My favorite quote is "The trouble with everyone of us is that we don't think enough." Following his father's motto, Thomas J. Waston, Jr, believed "Good design is good business". IBM has a legacy of great design, dating back to a golden era ushered by Thomas Watson, Jr. He brought in a slew of famous designers, including the Eames, Paul Rand, and Elliot Noyes to work on product and marketing. Two of the well-known IBM products designed by these designers are the Selectric Typewriter, and the Eye Bee M logo. The legacy has brought to its importance in client experience from 2013, when IBM CEO Gini Rometty mentioned "There is one key to our future growth: the client experience." Ginni’s client experience initiative is putting the focus back on our clients as individuals - both customers and users. We want them to have the best possible overall experience when interacting with IBM. With the establishment of IBM Design and IBM Design Studios, IBM Design Thinking was well scaled and practised throughout IBM. IBM Design Language was also created in 2013 to maintain the consistent design of all IBM products.

As IBM transforms, we are infusing design across our products and services, and putting design thinking (user experience) first. But rather than build a standalone design team with walled expertise, or delegate design to an agency, IBM is building a global culture of design with the world’s largest design team to change the way we work.
In order for IBM to globally scale it's design transformation, we have establish Studios around the world that reflect a sustainable and common Design culture.

The IBM Studios Shanghai is part of a world-wide network of studios and design talent. We have studios in Austin, New York, Dublin, Hursley, and many other locations. These global Studios follow IBM Design Thinking, are magnets for recruiting, and showcase epic design outcomes. We see the Studios as catalyst of change for the way IBM Designers think.

IBM Studios 介绍
http://v.qq.com/x/page/e0308pr8dul.html

IBM Design Thinking for Enterprise:
http://v.qq.com/x/page/w0190czfdx1.html

IBM Maelstrom Internship Program:
http://v.qq.com/x/page/n0189rm50uw.html

IBM Design Website:
www.ibm.com/design